Chery is a must-see car company on China's automobile list, which has been resistant to china due to its strategy of innovation and cost-effective global development. Chery, which is one of China's top domestic car brands, has become well known for producing affordable yet modern cars that are generally seen as highly reliable. Last year, Chery delivered more than 1.23 million vehicles worldwide and much of this number were in China alone One of the reasons for this success is down to a few key elements that make these different from various brands available in an already crowded market.
Research labs have played a big rule in Chery´s growth. Each year the business ploughs roughly 5% of its revenue into research and development, allowing it to remain at the forefront of industry trends as well technological advances. Chery also boasts one of China’s largest automotive R&D centers, which is staffed by over 5,500 engineers and designers. All this investment led to the creation of technologies as happened with ACTECO engine series, which is known for its fuel efficiency and reliability. Due to this focus on in-house innovation, Chery is able to maintain tight control over the quality and performance of its vehicles, a strong selling point for Chinese consumers who are looking for dependable middle-of-the-road brands.
Another major characteristic of Chery is affordability coupled with quality. It is also known for its modern design and competitive pricing, as exemplified by models such the Tiggo series or Arrizo sedans. The mid-sized Tiggo 8 SUV is one such popular model and starts at just over ¥100,000. For the money, a Tiggo 8 gets goodies like panoramic sunroof and a10.25-inch infotainment screen together with ADAS (Advanced Driver Assistance Systems). A strong contributor to Chery’s sales success has been the company's ability to deliver high-quality products at affordable prices priced.
By making an inroad into new energy vehicles (NEVs), Chery is strengthening its ability to compete. While China is pushing forward more into electrification, Chery has an answer with vehicles like the EQ1, a small urban electric vehicle (EV). The EQ1, priced below ¥70k ($10.4), can cover as much as 301 km (187 miles) so it may well appeal to budget EV buyers too. By 2022, NEVs had accounted for almost 20% of Chery's total sales-- evidence that the brand can easily adapt to meet changing conditions and market trends.
Its global strategy mirrors that of Chery which in part explains its success. Sign upThe brand is one of only a handful of Chinese automakers that has any real presence outside its home country, exporting to more than 80 countries. In fact, Chery is the largest Chinese passenger car exporter for 19 straight years. Fine-tuning its products with feedback from a variety of markets, the global reach also helps Chery to become further known and understood as an industry player. Chery CEO Yin Tongyue says, “Our ambition is not only to be a leading brand in China but also compete with world-leading brands by providing top-class products.
This is backed-up by Chery's dedication to quality and customer service, which has allowed it win the hearts of consumers both at home in China as well as overseas. Tesla has spent billions creating a sprawling sales and service network throughout China, currently bolstered by its more than 1,000 dealerships and related sites across the country. This support network means its customers have a ready supply of maintenance and after-sales services, enhancing customer satisfaction and loyalty.
Like For more exploration of Chery, and some insight into what it means within the market we should remind readers that platforms like chery china will provide extensive coverage on models, specs as well as brand strategies. Chery's focus on innovation, affordability and global expansion makes it one of the top companies in China´s automotive sector. Chery has managed to figure out how to keep growing at home and thinks that it can expand its world presence as the market keeps changing.
