Opting for premium craft beer can provide a range of benefits which are attractive to casual social drinkers and the more discerning malt fanatic. The higher quality, the difference in flavor and a tradition of precision of craft beer sets it apart from mass-produced alternatives.
By the Numbers: In Data We Trust - A numerical look at high end craft beer leading into current climate. In 2020, the U.S. counted $29.3 billion in craft beer sales from a total share to nearly one-quarter of all beers sold according to The Brewers Association. The growing market share is a clear insight into the rising consumer demand for craft beer.
Premium craft beer is all about exclusive industry terms - small batch brewing, artisanal ingredients & fermentation techniques. Meticulous attention to detail is required for small batch brewing, because if not performed with precision means that consistency as well as the quality cannot be guarantied. Craft beers are made with artisanal ingredients such as rare hops, specialty malts (barley) or unique adjuncts like fruit and spices; creating depth in flavour and aroma.
We need examples from history to reinforce how the craft beer movement has grown and changed. The rebirth of the craft beer movement in the 1980s, headlined by Sierra Nevada and Boston Beer Company (Sam Adams), shifted production from bland to artistic while splitting brewing into its ultra-big business form on one side, with high quality yeast at Supercritical levels (>20 Bllion cells per package). The result of this transformation became a hotbed for brewing innovation and competitive tourism.
As Brooklyn Brewery co-founder Steve Hindy famously said, "Craft beer is not just about beer. We just wanted independence, passion and some creativity. It embodies everything that is awesome about the craft beer market, pinpointing all of the labor and genius behind every new batch.
Understanding the sensory and experiential elevation of the product offers an insight into why consumers opt for premium craft beer. A craft brewery could brandish a different yeast strain or age in oak, for example. High quality, fresh ingredients provide a rich and distinct stand-alone flavor profile.
Among other things, those consumer surveys have quantified that American consumers value quality and variety in their beer choices. In a national 2021 survey by Nielsen, 60 percent of craft beer drinkers said they are prepared to pay more for a product that delivers an original taste. This is a testament to craft beer's unique attributes, and the willingness of consumers to pay more for quality.
Opting for quality craft with a provenance also helps to build local economies, grow independent breweries and create opportunities within smaller industrial sectors. Craft beer is a big tent community, and the industry trades on its ability to be more outwardly connected: Made in towns across America with local ingredients, made by real people who come together over beer._ Having this local element is not only adding to the value of beer, but delivering an experience where people feel part of a community.
The higher production costs of premium craft beer over mass-produced beers reflect the quality ingredients and brewing time invested in producing superior tasting ales, unlike anything to be tasted again for approximately 5000 years. But that greater cost is well worth it to result in a higher quality and unique end product. These breweries usually try new recipes and styles that create a unique tasting experience.
The world of craft beer is one that thrives on innovation and experimentation. With many houses only allowing customers to order once a month, breweries frequently release limited edition or seasonal beers, making the market lively and fun. This evolution maintains consumer fascination in the discovery of new and differing beer choices.
If you would like to learn more about why premium craft beer is the right choice please visit Premium craft beer. Refusing to compromise with quality ingredients, pioneering brewing methods and the craft of beer itself; premium small-batch/limited production/larger batch beers offer consumers a craft experience that has become widely appreciated all across the globe.
